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food photography
Food photography is a still life specialization of commercial photography, aimed at producing attractive photographs of food for a variety of uses including in advertisements, magazines, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants.〔Manna/Moss, Chapter 4.〕
In advertising, food photography is often – and sometimes controversially – used to exaggerate the attractiveness or size of the advertised food, notably fast food.
==Changing trends==
For a long time, food photographs tended to be shot and composed in a manner similar to the way people were used to encountering their food: laid out on a table setting and shot from an overhead perspective, i.e., from the point of view of the eater.〔Manna/Moss, Introduction.〕 Stylists accordingly arranged the food to appear good from above, with the items arranged flat on the plate and clearly separated from each other.〔Manna/Boss, Chapter 4, section "Food-Styling Trends".〕
Later, romantic lighting, shallower angles and more props came ''en vogue'',〔 with extreme cases leading to the term "food porn". Most recently, the prevailing trend in Western commercial food photography is to present the food as simple, clean and naturally as possible and with little props, often using effects such as selective focus, tilted plates, and extreme close-ups.〔 This complements trends in professional cooking to make the food more visually interesting. For instance, the height of dishes tends to increase and their elements are often layered, which lends itself well to narrow-angled shots.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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